Our Story

With majestic views of the Wasatch Range, Built Bar is headquartered just 45 miles south of Salt Lake City, Utah (home of the 2002 Winter Olympics and "the best snow on earth"). Our team is passioniate about creating the most amazing tasting protein bars on the planet that also have the best nutritional profile. We are dreamers, just like you. We are innovators, just like you. We are committed to the fitness nutrition industry, with a passion for success. And we measure our success by your success.

Luke Tolley, founder and molecular chemist, has been making his own exotic chocolates for over 20 years. He finds and buys his own cocoa beans, and then using his background in molecular chemistry, he looks for ways to create new flavors and combinations. The result? The most perfect texture and taste in a wholesome bar that has only 110 calories, yet still packs 15g of protein and 4g of fiber. As the chocolate hits your mouth, it instantly creates a taste sensation that makes you feel like you just ate something really naughty. Experience for yourself how incredible 110 calories and 15g of protein can taste.

Continual Improvement

Continual improvement is what we strive for as individuals, as a company and in our products. We strive to hire team members that are not only interested in improving the company and our products, but improving themselves mentally, physically and spiritually.


Integrity is the ability to always make choices based on truth; irrespective of specific circumstances. When a mistake is made, a person with integrity will immediately seek to rectify the situation to the maximum.


Leadership is not a position or title, but rather the ability to influence others in a positive and powerful way. Each and every person can be a leader not only by the example they set but also by how they interacts with the entire team.


Intensity can be defined as the inner passion and resolve that propels a person to success despite any obstacles or roadblocks that might be in his or her path. Intensity forces a person to be focused on their results, despite other exterior distractions that might exist. Intensity is the competitive drive to achieve greatness through hard-work and maximizing each and every minute of the day.


To be self-governed means that each person is intrinsically motivated and accountable for their progress, regardless of whether their manager or peers find out. It means that each person holds themselves responsible for maximizing the use of their time and resources each day.

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‚ėÖ Reviews

Let customers speak for us

999 reviews
Salted caramel....

Sooo good. I can’t believe that these have no junk. These bars have helped me drop weight and curbs my cravings for sweets they are that good!

Best bars ever!

My husbands favourite flavour ūüėä so good they are like eating something you shouldn‚Äôt be. Very decadent without being overpowering and not at all gritty.

Yummy bars

This is the second time I've purchase the bars, and in no way, does it feel like I'm eating "something that is good for me".....said with tongue in cheek. They are so delicious, it's like having a treat, which is something I always seem to be looking for. Sometimes I have one for breakfast, but more often than not, I use it as my evening snack.

Sweet treat

Strawberry cream is so delicious! A real sweet treat; probably my favourite flavour so far!


I bought these for my daughter and she sent me a few. One of the best flavors I’ve had.